New BBC boss in desperate campaign push to save broadcaster

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Matt Brittin takes the helm at the BBC today as its 18th director-general in a desperate campaign push to save the national broadcaster.

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The former Google executive arrived as the annual licence fee stands at £180, with a consultation currently examining how the corporation should be financed when its charter comes up for renewal next year.These circumstances mirror those faced by the BBC four decades ago, when the fee was £58.Margaret Thatcher's Government established a committee to consider whether advertising or subscription might replace it.

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TRENDING Stories Videos Your Say Sources close to Mr Brittin suggest he intends to rally public backing for the broadcaster ahead of pivotal government negotiations.The corporation is preparing to resurrect a celebrated 1985 advertising campaign to demonstrate its continued worth to viewers.Romesh Ranganathan, the comedian who hosts The Weakest Link, will pose the question "What has the BBC ever given us?" in a deliberate echo of John Cleese's...

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