How Big Tech Took Over the Upfronts - The Hollywood Reporter
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How Big Tech Took Over the Upfronts The Hollywood ReporterWhy Amazon and YouTube pitched operating systems, not just TV inventory at this year's upfront Digiday2026 TV upfronts recap: Hi-tech ad buying, creator fever and 'Baywatch' YahooUpfronts 2026: The Year That Scripted Series Made A Comeback On Broadcast, Defying Naysayers DeadlineCreator content made the main stage at TV's 'upfront' pitches — and not just for YouTube
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