Yorkie's 'it's not for girls' advert would be banned today because of 'wokey correctness'

1 sources1 storiesFirst seen 6/21/2026Score24Mixed Progress

Single Source

Bigness

Coverage

Recency

Engagement

Velocity

Confidence

Clipability

Polarization

Claims

Contradictions

Breakthrough

Sentiment Mix

Positive0%

Neutral100%

Negative0%

Geography

North America

Expert Signals

GB News - News

source • 1 mention

AI-Generated Claims

Generated from linked receipts; click sources for full context.

The marketing executive responsible for Yorkie's controversial "it's not for girls" advertising campaign has said the promotions would be unthinkable in the current era.Andrew Harrison, who served as Nestlé's marketing director, reflected on how the pre-social media landscape allowed for humorous adverts that playfully suggested women were prohibited from purchasing the chocolate bar.Speaking to the Telegraph, Mr Harrison said: "Could it happen now?

Supported by 1 story

We've moved in a generation from blokey humour to wokey correctness."He added: "We assumed in those days everyone had a sense of humour." TRENDING Stories Videos Your Say The decade-long campaign, which ran from 2002 until 2012, proved remarkably effective at driving sales increases among male and female consumers alike.Television promotions featured memorable scenarios, including one advert depicting a young woman adopting a disguise complete with false facial hair and workmen's attire while committing the offside rule to...

Supported by 1 story