WNBA media rights deal balloons past $3 billion after adding new broadcast partners to 11-year portfolio
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WNBA media rights deal balloons past $3 billion after adding new broadcast partners to 11-year portfolio.
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The WNBA's media rights deal has expanded from $2.2 billion to over $3 billion, with an average annual value of roughly $281 million over 11 years.
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