The Panini Sticker Phenomenon | 60 Minutes Archive
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The Panini Sticker Phenomenon
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As the World Cup was kicking off in Qatar in 2022, 60 Minutes' Jon Wertheim reported on Panini soccer stickers.
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First created in 1970 by four brothers in Italy, the collectable trading stickers became a booming, international business and a central part of the World Cup experience.
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