Museum jobsworths threaten Italian takeaway for using Michelangelo's David to sell ice cream

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Museum jobsworths have threatened an Italian takeaway with legal action after the businesses used Michelangelo's David statue to advertise ice cream.

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Andreina Contessa, the director Florence's Galleria dell'Accademia, is launching action against the unauthorised exploitation of the marble artwork, one of the most recognisable masterpieces in Western art.Among the most eyebrow-raising recent targets is a takeaway in Florence's historic centre.The small business had displayed a poster depicting David tucking into an ice cream beneath the slogan: "Feeling hot?

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Ice cream at 1.""The cease and desist letter has already been sent.

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It is a deterrent that usually works," Ms Contessa told The Times.The 17-foot marble sculpture attracts millions of visitors every year, and its likeness routinely appears on everything from aprons to souvenir figurines hawked across the city.Ms Contessa has claimed that appropriations are exploiting of a cornerstone of Western identity.

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