Imperial War Museum to undergo £1m rebrand because young people 'can’t relate to world wars'

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Imperial War Museum to undergo £1m rebrand because young people 'can't relate to world wars'.

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The Imperial War Museum (IWM) will undergo a £1million rebrand because young visitors cannot relate to the First and Second World Wars.Critics have accused the IWM of "turning its back on the past" by enlisting consultants to create exhibitions which will appeal to "contemporary audiences".In February, the national museum, which attracts over 2.5 million visitors across its five branches, closed its gallery housing the world's largest collection of Victoria Crosses (VCs).The museum is now planning a series of new displays focusing on the wars which are "within many of our visitors' living memory", including the Cold War, the Falklands War, the conflicts in Iraq and Afghanistan, according to a report from its newest three-year plan.

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TRENDING Stories Videos Your Say The IWM will also introduce temporary exhibitions to explore "rarely told stories and topics" - similar to its LGBTQ+ history trail, which Tory peer Lord Ashcroft accused of "kicking out" his collection of VCs in March.The...

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