How one mum turned a bedwetting nightmare into a seven-figure business empire
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Parents regularly have to deal with sensitive topics with their children and hunt high and low for answers to any problems that come their way.However, very few parents have been able to address their kids' problems, as well as the problems of other families, and create a seven-figure business in the process.When Catherine Longland could not find waterproof bedding that was actually comfortable for her daughter, she built the solution herself.
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Four years on, Hygge Sheets is a seven-figure brand selling across the UK, Europe and North America; all with no outside investment.In 2021, Ms Longland was facing a problem familiar to millions of parents but spoken about by very few: her daughter was wetting the bed, and nothing on the market seemed to help."When I was looking for a solution myself, I found it surprisingly difficult to find the right product.
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At the time, I wondered whether I was the only...
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