Ford announces new European car plans after huge £14billion electric vehicle write-off

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Ford announces new European car plans after huge £14billion electric vehicle write-off.

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Ford has confirmed a bold new strategy for its European operations, which will see several new vehicles rolled out within the coming days.As part of its new "Ready Set Ford" strategy, the Blue Oval will release two new commercial vehicles and five all-new passenger vehicles over the next three years.The new product offensive will be instrumental to the brand's success in Europe, with Ford vowing to unveil more about the new campaign later this month.Ford confirmed that it would deliver "multi-energy vehicles" by the end of 2029, with five new passenger vehicles made in Europe.

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TRENDING Stories Videos Your Say This will include a new multi-energy model of the global Bronco family, with the rugged compact SUV starting production at the brand's Valencia factory from 2028.Another model will include a small electric hatch, which will combine "distinct design with our signature driving dynamics".Rally and off-road performance will also be the blueprint for a new fully-electric small SUV,...

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