Britons fork out £289m on personalised number plates as demand surges

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Britons fork out £289m on personalised number plates as demand surges.

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Drivers flocking to buy private number plates has caused the market to now be worth almost £290million a year, according to new DVLA figures.Data obtained through a Freedom of Information request showed personalised registrations generated £289million in 2024/25 through auctions, fixed-price sales and transfer fees.The figures, revealed by premium car retailer Stratstone, also showed more than 9.4 million private plates have been sold by the DVLA since official auctions began in 1989.

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Demand for personalised plates has surged over the past decade, with millions of drivers willing to spend thousands to secure unique registrations.

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TRENDING Stories Videos Your Say The data found that auction sales alone almost doubled in value over the last 10 years, rising from £24.7million in 2015/16 to £44million in 2024/25.

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Meanwhile, transfer fees, which are paid when plates are moved between owners, climbed from £94.8million to £133.6million during the same period.

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