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BBC sparks backlash after halting World Cup coverage to run 3-min-45-second-long ad demanding Britons to pay licence fee

1 sources1 storiesFirst seen 7/19/2026Score12Mixed Progress
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50

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BBC sparks backlash after halting World Cup coverage to run 3-min-45-second-long ad demanding Britons to pay licence fee.

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The BBC has sparked backlash after halting its coverage of the final game of the World Cup to run an ad demanding Britons to pay the licence fee.

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Featuring the highest-paid names from the broadcaster, the almost-four-minute-long self-promotion features top celebrities from the corporation, reflecting on "what the BBC has done for you".

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Produced by BBC Creative, the ad shows off 90 familiar faces, including stars Claudia Winkleman, Graham Norton and Clare Balding - and led by comedian Romesh Ranganathan.

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TRENDING Stories Videos Your Say The film also features iconic BBC filming locations such as the Queen Vic pub from EastEnders, as well as fan-favourite TV characters such as David Jason as Del Trotter and the Daleks from Doctor Who.Greg James, the Radio 1 breakfast host - and the second-highest paid at the broadcaster with a hefty £445,000 salary - also features...

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Bloggbnews.com7/19/2026