BBC demands dedicated button on Britons' TV remotes so audiences 'stay connected to British values'

1 sources1 storiesFirst seen 9/29/2026Score26Mixed Progress

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The BBC has called on Labour ministers to ensure its services are accessed more easily with a dedicated button on Britons' TV remotes.

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In its submission responding to the green paper on the future of UK media, the corporation argued that "public service broadcasters" deserve greater visibility so they can compete with well-funded private streaming rivals.Companies such as Netflix and YouTube pay manufacturers to secure branded buttons on remotes, including those for the Amazon Fire Stick.The BBC wants an equivalent arrangement for public service media, directing viewers towards its linear and on-demand offerings.The public broadcaster said: "Remote controls continue to be one of the most popular gateways to content."Global content competitors with significant financial resources, negotiating worldwide distribution deals with device manufacturers, can secure branded remote control buttons that take viewers directly to their service for dedicated Netflix buttons."The BBC added: "PSM...

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