Apprentice star reveals boardroom secrets and why winning Alan Sugar's £250k investment 'wasn't for me'
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Apprentice star reveals boardroom secrets and why winning Alan Sugar's £250k investment 'wasn't for me'.
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Lawrence Rosenberg is not under any illusion about what The Apprentice is or what it isn't.
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He went in with a plan, came out with perspective, and now finds himself in that strange post-reality-TV limbo where the spotlight fades just enough for real work to begin.The young entrepreneur, who has a professional background in PR and public affairs, competed on the 20th series of the iconic BBC show to win the much sought-after £250,000 investment from Lord Alan Sugar, as well as the businessman's mentorship.Out of the 20 candidates, Mr Rosenberg made it to the final five of the reality television program after traveling the globe from Hong Kong to Egypt, showing off his business acumen to millions of viewers.However, the 27-year-old's journey came to an end during The Apprentice's infamously brutal interview stage, which sees contestants' business plans probed by Lord Sugar's business associates.His venture, Rosenberg.Media, seeks to cement itself as a communications strategy firm for...
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