Amazon launches price war against Tesco, Sainsbury's and Asda with over 4,300 grocery discounts

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Amazon launches price war against Tesco, Sainsbury's and Asda with over 4,300 grocery discounts.

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Amazon has launched a fresh supermarket price battle after cutting the cost of more than 4,300 grocery products across its Amazon Fresh range.The online retail giant has reduced prices by an average of 16 per cent across roughly 45 per cent of its grocery selection as it steps up competition with Britain's biggest supermarkets.It places additional pressure on Tesco, Asda, Morrisons and Sainsbury's as retailers continue battling for market share during a period of stubbornly high household costs.The latest round of discounts applies across a wide range of products including baby items, bakery goods, drinks, fresh produce and frozen food.

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TRENDING Stories Videos Your Say Amazon's strategy signals a major push to position itself not only as a convenient shopping option but also as a low-cost alternative to traditional supermarkets.Analysis by The Grocer magazine using Assosia pricing data showed Amazon Fresh is now matching or undercutting the major supermarkets on almost two-thirds of...

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